SKIMS founding partner Emma Grede is brushing aside the uproar over the company's Christmas Advent calendar, even as the brand moves to refund dissatisfied customers. Grede, who launched the shapewear and apparel label with Kim Kardashian, was approached in New York and asked about the controversy surrounding the $148 product.
According to TMZ.com, Grede appeared unconcerned by the criticism and offered a brief message for those complaining, telling the outlet, "I don't worry about the haters." The remark signals that the founding partner is not planning to retreat from the calendar's rollout despite the negative reaction.
The dispute centers on the calendar's contents. Buyers who paid $148 expected a premium assortment but instead found items including bobby pins, headbands, hair ties, keychains, and a compact mirror. The mismatch between the price point and the merchandise fueled widespread complaints online.
SKIMS responded this week by issuing an apology and acknowledging that the product did not meet expectations. The company also confirmed it will offer refunds to customers who purchased the calendar, a concession that underscores how seriously the brand is treating the feedback.
The episode highlights the heightened scrutiny facing celebrity-backed consumer brands, particularly during the holiday shopping season when limited-edition releases carry outsized expectations. For SKIMS, the refund offer represents an effort to protect customer trust while Grede's public posture suggests the company intends to weather the criticism without further concessions.
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Ava Hart
Ava Hart is a pop culture junkie and loves to share what's happening in Hollywood and what trends are taking the world by storm.
