Simpson's Unaired Prank Show Erupted Into Real Confrontation

Behind-the-scenes footage from O.J. Simpson's short-lived prank show reveals a production environment far more volatile than the lighthearted content suggested, according to revelations in an upcoming documentary series.

Investigation Discovery will premiere "O.J. Unseen: Exploitation of Evil" on Monday, September 7, examining the creation of "Juiced," Simpson's pay-per-view prank program released in 2006. The series will become available for streaming on HBO Max the following day.

Todd Lewis, who served as director and producer of the controversial project, recounts a confrontation during filming that escalated beyond the scripted pranks the show was built around. The program featured Simpson engaging in typical hidden-camera stunts of the era, including attempting to sell a white Bronco at a car dealership, performing as an Elvis impersonator, and staging scenarios involving romantic deception.

A teaser clip from the documentary captures Simpson accusing Lewis of racism during production, an allegation Lewis describes as crossing a line that genuinely upset him. Lewis acknowledged his concern about provoking Simpson, fearing any misstep might trigger an unpredictable response, yet the argument continued to intensify.

During the confrontation, Lewis observed what he characterized as anger in Simpson's eyes, leaving him uncertain about how the situation might unfold. The director's account suggests real tension penetrated what was intended as comedic entertainment.

The timeline of Simpson's activities following "Juiced" adds context to the production atmosphere Lewis describes. Simpson faced arrest and charges for armed robbery and kidnapping in 2007, the year after the prank show's release.

The documentary series promises to explore the broader implications of producing entertainment content with Simpson during this period, examining questions about exploitation and the ethics of celebrity rehabilitation through media projects.