Wawa fans hoping to snag the chain's newest merchandise got a taste of what it's like when a popular item drops — the Shorti Tote bag sold out online in just minutes Thursday morning.
Our beloved convenience store teamed up with Lands' End to create a fresh line of accessories that celebrates Wawa culture. The star of the collection is the Shorti Tote, a playful nod to the chain's signature Shorti hoagie that has become a staple for quick lunches across our region.
The collection, which also includes customizable charms and a graphic T-shirt, went on sale online at 7 a.m. Thursday. Despite the rapid online sellout, shoppers still have a chance to grab the items at participating New Jersey locations while supplies last.
Wawa tapped New Jersey natives Kevin Jonas of the Jonas Brothers and his wife Danielle to model the new swag, bringing local star power to the launch. The couple showed off the collection in promotional materials for the food and fuel destination.
For those hoping to shop in person, Wawa has designated 27 participating locations, all concentrated along the Jersey Shore. These stores stretch from Manasquan down to Cape May, covering popular beach communities where summer visitors and locals alike can hunt for the limited-edition items.
Participating locations include stores in Sea Isle City (3800 Landis Avenue, Store #8243), Stone Harbor (9404 3rd Avenue, Store #8247), Avalon (2701 Ocean Drive, Store #8202), Somers Point (502 Shore Road, Store #8244), and Cape May (1426-28 Texas Avenue, Store #8204).
Additional participating stores can be found in Ocean View (2500 N. Route 9, Store #8230), Brigantine (813 W. Brigantine Boulevard, Store #8203, and 3932 Brigantine Boulevard, Store #8203), Ship Bottom (902 Central Avenue, Store #8008), Ocean City (1250 West Avenue, Store #8226, and 110 34th Street, Store #8226), Wildwood (418 W. Rio Grande Avenue, Store #8260, and 3200 New Jersey Avenue, Store #8260), and Ventnor (5212 Ventnor Avenue, Store #8406).
Other locations include Marmora (630 Shore Road, Store #8223), Dorchester (3904 Route 47, Store #8316), Manasquan (2432 Highway #35, Store #8736), Rio Grande (3601 Route 9 South, Store #8242), Normandy Beach (3485 Route 35 North, Store #8735), Margate (9300 Ventnor Avenue, Store #8402), Villas (1515 Bayshore Road, Store #8251), Long Beach Township (3115 Long Beach Boulevard, Store #8008), Cape May (3719 Bayshore Road, Store #8204), Barnegat (945 W. Bay Avenue, Store #8075), North Wildwood (330 W. Spruce Avenue, Store #8260), Somers Point (6 MacArthur Boulevard, Store #8244), and Neptune (1344 Corlies Avenue, Store #7753).
The quick sellout online suggests strong demand for Wawa-branded merchandise, turning everyday convenience store loyalty into a fashion statement. For those who missed out on the online drop, checking these Shore locations might be the best bet to score the coveted Shorti Tote and other items from the Lands' End collaboration.
About the Author
Karen Johnson
With over 30 years of news experience in major markets like Los Angeles, Denver, and Columbus, Karen now covers our area for South Jersey NewsBeat. She also brings her articulate and conversational news delivery to WOND radio listeners every weekday. Her background includes work with the NBC Radio Network, and she thrives in fast-paced news environments.
